Sales & Marketing Manager Aesthetic Medicine
Is a fully integrated multinational company with 75 years experience on the market. Privately held and with its headqurters in Italy, the company has its own R&D, and manufacturing facilities.
With 1,300 employees globally and a 62% staff growth in the last 3 years, the company aims to become a global leader in regenerative medicine.
Main target areas include joint care, advanced wound care, ophthalmology and now aesthetic medicine.
General Purpose of the Role
Successfully launch Aesthetic business in Romania achieving strategic brands sales objectives.
- Develop target potential analysis for Plastic Surgeons, Aesthetic doctors, Dermatologist and Ophthalmologists performing HA fillers
- Build sales reps customer file base on potential on specialist’s potential
- Build the BtoB Aesthetic business model compliant to local regulation
- Sales force sizing and alignment to Aesthetic physician’s target
- Recruit sales force team timely Aesthetic portfolio launch in Romania
- Engage and develop Key Opinion Leader relationships building national Kol’s advisory board
- Lead Aesthetic portfolio development in order to build up a new company business pillar
- Create and implement Portfolio marketing strategy across Romania following Fidia international marketing guidelines.
- Develop local marketing activities and commercial campaign for distinct group of products (Filesystem and Hy-Tissue Nanofat)
- Transfer to key company stakeholders, market insight and competitor intelligence.
- Scientific Degree / Economics degree
- Business management
- Due to responsibility of both Top and Bottom line
- 2-5 years’ experience in sales or marketing Aesthetics, preferably for one of the main players in Romania
- Developed relationship with Aesthetic KOL’s, knowledge Romanian Aesthetic market dynamics, network of potential Reps to recruit, main competitors in aesthetic medicine market, ability to run effective commercial proposals
- Commercial attitudes, result orientation
- Dynamism, energy, tenacity, motivation
- Organization, planning
- Problem solving
- Flexibility, listening skills, propensity for innovation
- Stress management, self-control, empathy, self-confidence
- Confident presenter
- Fluent in English
- Ability to travel across Romania and in EU
- Strong interpersonal and relationship management skills